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Canadian and Australian digital game studios share knowledge

Canadian and Australian digital game studios share knowledge

Canada Down Under, in partnership with Creative Victoria, has delivered an informative webinar with industry professionals to provide insight into the digital games industry.

With 2.7 billion gamers world-wide, the games industry is projected to surpass $200 billion by 2023 – that’s more than the book, music or movie industry.

The Canada-Melbourne Digital Games Webinar is about ensuring that smaller creative digital games studios are equipped with the knowledge to be able to scale their businesses, with two panels presenting on leadership and finding your audience.

Participants of the ‘Leadership and Scaling Your Studio’ webinar heard from industry leaders, who provided tips and shared their experiences that led to their success in the digital games sphere.

Respected industry leader, Canadian, Jason Della Rocca, co-founder of Executions Labs, led the session.

The panel featured two Canada-based and two Australia-based digital games studios, including Jesse Houston of Phoenix Labs (Canada); Julian Moroda of Norsfell Games (Canada); Clara Reeves of Hipster Whale (Australia), and Trent Kusters from League of Geeks (Australia).

The panel discussed their experiences in navigating and managing business growing pains, strategies for success and important lessons for growing a sustainable and stable business in a fast-moving environment.

Missed out on the session? You can watch it online here.

Della Roca also led the second session on ‘Finding Your Audience’, where a panel discussed their experiences in finding their audience, building a community and overcoming the discoverability hurdle.

You can watch the full discussion below, featuring Angela Meija of Clever Plays (Canada); Ryan Clark of Brace Yourself Games (Canada); Marla Fitzsimmons of Fellow Traveller (Melbourne); and Simon Boxer of Twice Different (Australia).


The Canadian Trade Commissioner Service (TCS) helps companies navigate the complexities of international markets and make better business decisions. The TCS is on the ground in more than 160 cities worldwide. TSC gain market intelligence, uncover opportunities for Canadian companies and help reduce business costs and risks. The TCS is a free service of the Government of Canada, and offers four key services: helping companies to prepare for international markets, assess market potential, find qualified contacts and resolve business problems. Learn more here.


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Canada Down Under is an on-line portfolio of Canadian-Australian stories produced by the Consulate General of Canada in Sydney and other contributors.

Canada Down Under est un portefeuille en ligne d'histoires canado-australiennes produites par le Consulat général du Canada à Sydney et d'autres contributeurs.

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